By Whitney Phaneuf
Over the course of its 22 years, the Noise Pop Festival has expanded its definition of indie beyond rock and into genres like hip-hop and electronic music. The festival had to evolve with its audience’s eclectic tastes, its general manager Dawson Ludwig explained in a recent interview, without sacrificing the aesthetic that celebrates alternative, DIY culture.
“As the term indie rock has expanded and been redefined, it’s opened itself up to mean a lot of things,” Ludwig said. “Those who buy tickets to Bob Mould are just as likely to buy tickets to DJ Rashad.”